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U.S. lab-grown diamond sales accounted for 56.8%
2024-05-24 10:34:24
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In its latest US retail market report for April, Tenoris compared the sales volume and sales of loose stones of natural and lab-grown diamonds. The results show that lab-grown diamonds lead the sales, but their sales share is still low.
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In the latest report on the U.S. retail market in April, Tenoris used two eye-catching charts to reveal the sharp contrast in sales and sales of natural diamonds and lab-grown diamonds. From these two charts, it is not difficult to find a striking phenomenon: Lab-grown diamonds already account for half of the country’s sales, while their share of sales lags behind.
After two "conversations" at the beginning and end of the 2023, the market share of lab-grown diamonds has soared to 56.8%. This figure has undoubtedly injected strong confidence into the lab-grown diamond market. In the sales comparison chart, the situation is more subtle. Although the sales proportion of lab-grown diamonds is also slowly rising, the current 25.1% is still far from the sales proportion.
Figure 1: Comparison of loose stone sales between natural diamonds and lab-grown diamonds
In addition, the market performance in the wedding field is particularly interesting because engagement diamond rings have always been the core sector of the natural diamond industry. Surprisingly, the proportion of lab-grown diamond engagement rings has gradually approached that of natural diamond rings, currently reaching 45%, which is only 5 percentage points away from the "even split".
This phenomenon confirms the view that “price reduction drives sales growth, which is the evolution direction of the lab-grown diamond market.” This trend is closely linked to the unique attributes of lab-grown diamonds as industrial products. Its inherent logic is to use price advantages to attract more consumers to quickly expand market share. However, international analytical institutions and analysts are generally concerned about this trend. They are worried that price cuts at the wholesale end may weaken retailer confidence, affect the stability of the supply chain, and may trigger a wave of price cuts at the retail end, eroding consumers' trust in the diamond market.
Many traders and analysts who have transitioned from the natural diamond industry have reservations about the price reduction strategy of lab-grown diamonds because they are accustomed to the value/price maintenance strategies of natural diamond giants. Nevertheless, the "incremental" phenomenon is seen as a positive trend, mainly due to the rise of young consumer groups. As the younger generation’s understanding of “diamonds” is very different from that of their predecessors, the future of the lab-grown diamond market is full of uncertainties.
In today's highly informatized world, young people's views on "diamonds" are being affected by multiple factors, such as Western sanctions on Russian diamonds and the situation of De Beers. These variables may reshape their perception of diamond value. Although the lab-grown diamond market now focuses on “price reduction” and “increase”, the future market structure is still unclear. The influence of the natural diamond industry, the strategies of industry insiders, and the changing concepts of young consumer groups will jointly shape the future direction of the diamond industry.
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